The augmented reality (AR)market is projected to be worth over $18 billion in 2023. The current market stands at $3.5 billion, which means the AR industry is expected to grow five folds over the next year. But it doesn’t come across as a surprise given the latest advancements and decrease in development costs of AR solutions. If you think about it, AR technology is embedded in our daily lives. We use this innovative technology when unlocking
You must have heard about augmented reality (AR) technology. It provides an interactive experience of a real-world environment. Over the past few years, AR technology has taken some great leaps and is likely to become mainstream in the upcoming years. But wait! Did you know that you use this technology in your everyday life? Yes, that’s correct. AR technology is not limited to fictional movies but transitioned into our everyday lives. Here are three everyday
  Despite being in its early stages, augmented reality (AR) has made considerable strides in various industries, including healthcare, manufacturing, automotive, real estate, and retail. Research shows that AR has increased click-through rates by 33 percent and interaction rates by 20 percent. With thousands of brands advertising online, retention is a significant concern for marketers—AR is helping brands break through the noise and hold the customer’s attention. Let’s take a look at some unique marketing campaigns
In the era of hyper-personalized products, customization is a lucrative business strategy that allows users to adapt a product or service according to their own needs. Consumer survey results by Deloitte showed that 1 in 5 consumers are willing to pay 20 percent more for products that are customized or exclusive. With modern technologies, it has become much easier for businesses to deliver customized solutions at a record pace.  In this blog post, we’ll take
An online 3D product configurator enriches your customer experience and builds real-time engagement with any product. As an interactive tool, it displays your product in 3D and allows customers to view it from any angle. The configurator can be used to customize colors, textures, components, and much more—so users can tailor products according to their specific needs. More importantly, it allows users to test different options and makes it easy to view the final product in