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There’s no denying that augmented reality (AR) is becoming one of the most popular aspects of digitalizing modern businesses. Whether you recently launched a startup or run an e-commerce store, incorporating AR into your marketing strategy is non-negotiable. It comes as no surprise that the AR market is expected to hit $70–$75 billion in revenue by 2023. In fact, over 88% of companies are already leveraging AR in some capacity! If you’re currently adjusting to the AR curve,
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As augmented reality (AR) continues to dominate an extensive range of industries, its influence has also seeped into the world of e-commerce. According to research, a whopping 63% of e-commerce customers believe that AR can improve their shopping experience. And that’s not all. 35% of consumers admit that they’re more likely to shop online if they could virtually try products/services before investing in them. While you may have leveraged e-commerce SEO to climb SERPs and boost traffic, leaving
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Online shopping isn’t just a trend anymore. The pandemic has made it an integral part of our lives, and many have embraced it whole-heartedly. Most companies have realized the importance of shifting online in order to avoid foreclosure and to retain healthy relationships with customers. However, that’s not all. Companies also need to embrace augmented reality solutions to enhance the user experience for their newfound customer base. Augmented reality allows prospective buyers to preview products in
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E-commerce trends already change rapidly, but with the onset of the pandemic, there’s been a drastic disruption in how we do business. The retail apparel industry took the biggest hit, whereas online grocery and food outlets dominated. 16% of the total sales in retail were allocated to online spending and the second quarter is expected to show bigger growth. Daily e-commerce sales have already increased by 49%. What are some of the other trends that are
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The pandemic has impacted lives and industries across the globe, and online channels are no exception. Several companies have faced challenges while navigating this new normal, whereas others have risen to the occasion and have been wildly successful. It was obvious from the get-go that companies that embraced technological innovation and invested generously in establishing online businesses would fare better during—and after—the pandemic. Statistics show that e-commerce sales increased by 88% all over the world