Google Analytics may sound intimidating (and you’re not alone in that regard; the algorithm itself is notoriously complicated). It’s crucial to understand the aftermath to improve your website in terms of effective technical SEO. This guide might not make you an expert in the science of Google Analytics, but you sure will get the gist of it.
What is Google Analytics?
Google Analytics is a tool that gives an insight into the website or application’s performance. It can be integrated alongside several of Google’s marketing and advertising platforms and products such as Google Ads, Data Studio, and Search Console. The Google Analytics hierarchy is divided into four sections in the following order:
The organization is at the highest level as it represents the company and can encompass several Google Analytics accounts. But this isn’t mandatory and is usually only recommended for larger businesses.
To use Google Analytics, you must at least have one account, if not several. This means accounts are mandatory. You can assign one of several properties to one account; the maximum amount of properties one account can hold is restricted to 50.
This is where your application or website usually stands. Each property supports a total of 25 views, but a minimum of two views is also acceptable.
You need one view with zero configuration, which is considered the raw version of the view. The other view must be set up with filters to exclude the traffic, bots, and spam traffic from within your company. Deleting a view means that the data is lost forever, so always keep an unfiltered view of your data as backup.
Is Google Analytics Free of Cost?
There are two versions of Google Analytics: a free version that can be used by small to medium-sized businesses and a paid version (called Analytics 360) that is most useful for enterprise businesses.
Analytics 360 gives the user more access to dedicated support, which alone makes the subscription fee worth it. But of course, there’s more that it has to offer. It works for those who need roll-up and advanced funnel reporting, attribution modeling, views/dimensions/metrics per property, or have a chunk of unsampled data. Unfortunately, it costs $150,000 a year, and the cost increases per one billion hits.
Setting Up Google Analytics
Considering you’re up for the challenge, it’s time to set up your Google account and register for an Analytics account. Next, you’ll have to add the details of the website you wish to track; this includes the name, URL, and industry. You’ll then be required to add a view to the property by naming the view, selecting the type between website and application, and a few other not so complex questions.
Upon creating a property, you shall be assigned a unique ID for tracking alongside a global site tag to help you collect data. Add the code to the <head> tag on each site you wish to measure. Finally, to verify if your code is working, head to the real-time report’s sections while entering the site using another device.
View our latest project,’3D Car Visualizer,’ to better understand how we ace the web-based product configurator.