Since the luxury market functions on the basis of the perfect fit or design for their clients, the problem of sanitation has been a considerable problem for companies that design luxury goods. This includes clothing, accessories, footwear, lingerie, makeup and more.
However, AR takes tech solutions to the next level, by facilitating virtual try-ons so that companies can retain their premium shopping experience for clients.
Where Virtual Try-Ons Started
Virtual try-ons are usually credited to Converse in 2012. In one of the first mainstream applications of augmented reality, the company launched The Sampler App for iPhones. This app used the in-built phone camera to allow customers to pan to their feet and try on different Converse footwear on the phone screen.
Although it didn’t make as big of a splash in the market as hoped, it was after Converse’s app that Pokemon GO launched and became globally popular. For the first time ever, AR was seen as a commercial endeavor that had huge ROI potential.
It was after this success that social media platforms like Snapchat and Instagram developed their AR filters, some of which were used by businesses to let users try their products in the snaps they took.
The Potential It Holds for Luxury Businesses
Cross-platform digitalization is at an all-time high at the moment. Projected numbers for e-commerce sales are expected to reach 6.54 trillion by 2022. What does this mean for luxury businesses? While seen as a more conservative consumer market, luxury services are used increasingly even by upper middle-class youth.
Augmented reality application development for virtual try-ons could be the key to creating an omnipresent company reputation. Think of the makeup industry. As demands for more representative and politically correct product ranges increase, augmented reality and virtual try-ons can help people swatch makeup on their skin to see what works for them.
Additionally, this allows companies to cut back on customer dissatisfaction, as well as push for a new method of consumer trials—a completely no-touch model.
How Companies Can Utilize It
It’s time we stop thinking of augmented reality or 3D product configuration as a cool feature, when we should be imagining the ways we can integrate and extend our current e-commerce platforms with it.
With an integrated feedback and review system as well as business intelligence modules, companies could essentially rewire how they gauge demand and perform R&D for their products. Consumers could convey dissatisfaction or demand via the virtual try-on components, which will create a more reflexive customer engagement model.
So, explore what you can do with your luxury e-commerce operations with our team at Elementals Studio. Our experience as an augmented reality application development agency and product configuration service provider makes us an ideal match for your forays into the world of AR.
Contact us today for a consultation!