The ability to visualize fashion and beauty products with AR in real-time is a game-changer for the industry. With many retail stores closing down temporarily during the COVID-19 pandemic, many brands are looking for ways to enhance the mobile and online shopping experience.
Consumers are becoming increasingly familiar with augmented reality development, and the opportunities for brands looking to build engagement are limitless.
AR overlays digital content into physical space using a smartphone camera, offering both escape and practicality. For instance, a shopper might be more inclined to buy a Chanel bag if they can visualize the size. Similarly, someone browsing through the Adidas website would like to see how a pair of Yeezys looks on their feet before making the purchase.
Identify AR goals
While AR does offer immense opportunity, brands need to have a clear vision of what they expect to achieve from it—outlining an objective is an excellent place to start. Is your brand looking to build long-term engagement and recall? Are you planning to generate hype for a particular offering? Do you want to increase online conversions, or are you looking for customers to advocate for your brand?
Understanding what you’re hoping to achieve with AR will streamline your efforts and help you develop relevant augmented reality content. For example, Olay approached AR with the idea to promote its image as a ‘caring’ brand. Subsequently, they launched an educational AR campaign on Snapchat, outlining a step-by-step daily skincare routine.
Break through the clutter
In today’s fast-paced world, consumers are looking for convenience and value—and brands that can deliver this winning combination will ultimately end up on top. With AR, the goal is to help consumers feel that they are getting all the value of being in a retail store while they shop from home.
Late last year, Instagram partnered with multiple brands, including NARS, to test their AR try-ons. Analytics show that within the first two months, 24 percent of people who viewed the product went on to use the AR feature.
Although AR app development is making strides, it’s essential to bring AR out of apps and onto website for greater adoption. Recently, Shopify has built capabilities that allow all merchants to add 3D models to their product pages.
The feature works on all major web browsers and mobile devices, allowing customers a 360-degree view of the product. Additionally, users can place the object digitally and view it at scale in their own setting using AR. According to Shopify, the feature has increased conversion rate by up to 250 percent on product pages.
Looking to incorporate AR into your fashion and beauty business? Our experts can help you get started. At Elementals Studio, we provide expert augmented reality application development services. We create high-quality 3D graphics and AR filters to help your customers visualize products with ease. Contact us to find out how AR can help your fashion brand.