Until just a few years ago, virtual and augmented reality was little more than a theory. But it exploded on the scene with when the incredibly popular app, Pokemon Go came on the scene in 2016.
Since then the market for Augmented Reality (AR) technology has grown significantly; forecasts indicate that the AR market will reach $198 billion in 2025. While business leaders are keen to leverage AR technology to give their business a competitive edge, many of them are unfamiliar with the mechanics behind it.
Unlike virtual reality technology, AR doesn’t require users to buy anything new—all you need is a smartphone camera and you’re good to go. If you’re planning to incorporate AR technology into your offerings, here’s what you should know.
Versions of AR technology
If you’re considering AR technology within, there are two versions that you can provide:
- Location-based AR
Location-based apps use geolocation to direct the AR experience within the mobile application. This allows the user to engage with the physical world using an augmented digital overlay. Users can then get an immersive tour of a store or museum gallery through their phones.
- Marker-based AR
Marker-based apps use patterns to provide information. For instance, if a user points their camera at a QR code, the link prompts a digital overlay on physical objects. Marketers can use this tool to create powerful promotions such as giveaways, and immersive experiences at various locations.
Applications of AR technology
Augmented Reality has vast applications including:
- Entertainment: The entertainment sector, particularly the gaming industry, can create immersive experiences for users.
- Retail:Create memorable in-store experiences with interactive AR technology.
- Education: Teachers can design interactive classes that use AR technology to visit locations in history class, see art pieces in design class, and view the human anatomy up close in medical classes.
Work with a Reliable Augmented Reality Application Development Agency
If you’re looking to take your shopping experience to the next level, Elementals Studio can help. We can help you build stunning websites and powerful user experiences with our vast expertise in virtual reality, augmented reality, and 3D product configuration.