Marketing gurus and sales experts are increasingly focusing their efforts on mapping and improving the consumer journey. Augmented reality (AR) commerce offers a unique opportunity for consumers to visualize products anywhere.
AR commerce uses 3D product models throughout the path to purchase and enables customers to view products in real life, according to size and scale.
Let’s take a look at some AR Commerce platform features:
1. Advanced AR Visualization and Special Tools
Visualization is a critical component of e-commerce operations, and AR can help enhance the experience. Users can use graphical representations of products and place them in various physical environments to see how they look in actual size and at natural scale.
Several interactive and immersive AR features can be applied to various product categories. For instance, you can see how furniture looks in a home before buying it or try makeup products digitally.
2. Supported Platforms
Ease of use is a significant consideration for AR commerce. With dedicated mobile applications, it becomes easier for users to develop AR features and tools. Most AR media posts are also compatible with major social media sites and can be viewed in Facebook Camera, Messenger, and Instagram.
3. AR Analytics
User-product interaction will undoubtedly generate unique spatial analytics and user-product behavioral patterns. These can be tracked and analyzed to enhance product engagement, develop the AR experience, and improve the overall customer journey.
4. Integration with E-Commerce Systems
Many e-commerce platforms are now incorporating AR tools that sellers can use to feature their products. For example, Shopify introduced the use of 3D and augmented reality on their platform last fall. It allows users to examine and manipulate entire collections together directly from the web browser.
5. Share AR Content over Social Media
All major social media apps support AR and 360-degree view. Social sharing options can now be used to gather feedback on planned purchases. Marketers can use this tool to enhance word of mouth and improve brand reach.
Looking to incorporate AR in your online store? Elementals Studio can help! We specialize in real-time 3D graphics and AR product configuration development that enriches the customer experience. Our inventive and sophisticated augmented reality solutions can help you take your business to the next level.
Contact us now for more information.