The share of online retail sales has been on a steady incline for several years now. Substantial investments in mobile applications and digital technology have helped brands minimize the need for customer sales reps or try on each product in a physical store. 3D configuration technology and augmented reality tools have made it possible for users to virtually try on personalized items and see how they would look on them.
The COVID-19 pandemic brought about its own set of challenges and opportunities. Safety concerns and more free time at home meant that people naturally gravitated towards omni-channel experiences.
For instance, Rakuten Intelligence reports that between March and May of this year, “click and collect” order volumes increased by 202%, with 30% of orders coming from first-time customers.
With customers developing new habits and shifting patterns of consumption, it’s essential that brands seize the moment and adapt their offerings to meet evolving trends.
1. Create engaging in-store experiences
While brick-and-mortar stores will be around in the future, it’s digital experiences that will shape the way consumers shop. According to Deloitte, consumers have extremely high expectations of brands and are looking for a seamless omni-channel shopping experience when interacting with the brand.
Incorporating technology at various consumer touchpoints can help your brand stand out from the competition. For instance, users can virtually try on different products available in-store and avoid the hassle of taking clothes into a trial room and physically trying them on.
2. Full speed omni-channel approach
In today’s fast-paced consumer landscape, shoppers need authentic and consistent interactions with the brand—both online and offline. The omni-channel marketing and sales approach is the key to unlocking customer needs and meeting the demand for convenience, short delivery times, and high-quality customer care.
3. Automation on every retail level
To meet evolving expectations, modern brands need to automate and integrate their back-office and front-end operations. All business functions, from manufacturing, warehousing, and inventory to marketing, logistics, and customer service must work in sync to ensure efficient operations across each point.
For instance, if a marketing team wants to implement customization services online, the website needs to be redesigned to include a 3D visual product configurator. Next, the manufacturing department should know about all the different configurations so they can develop products as advertised. As soon as the product is ready, it needs to be shipped securely to the customer. Any follow up on the item must be carried out by the customer service department. All this is only possible when you’ve fully embraced the omni-channel approach.
Create Memorable Experiences with Product Configuration Services
Build memorable experiences for your customers by partnering with an experienced augmented reality application development agency. Our digital media and web design experts can help you incorporate AR and 3D visualization technology at each step.