Ever heard of Looksery? No? Understandable, it isn’t as popular as mainstream platforms like Snapchat and Instagram. But interestingly, Looksery, a Ukrainian startup, was the first to introduce features like real-time face tracking and face modification.
In 2015, Snapchat bought Looksery, and soon after, they introduced Lenses and have since then used AR technology to create more than 3,000 filters for Snapchat users.
What’s with The Hype?
Filters and AR effects have gained immense popularity since they were first introduced. This has led other social media platforms like Instagram to incorporate the features into their apps.
It doesn’t take rocket science to understand their rise to stardom. Filters are fun, quirky, interactive, relevant, and shareable. Besides, they’re what’s trending; celebrities are using them left right and center, so naturally, their fans have to try them too.
Additionally, filters are also an excellent way for people to try new looks on themselves with zero effort. For instance, AR technology allows people to try some incredibly bold makeup looks that they otherwise won’t be comfortable with in real life. Besides, there is something incredibly intriguing about seeing yourself differently through your phone screen, and hence the hype for filters.
Businesses and The Power of Social Media
Social Media Marketing is a two-way street. Some strategies work; others don’t. Some tools are never initially intended for marketing, yet their popularity drives businesses towards them.
Filters are one such marketing tool. Very early on, smart companies saw the potential they held as marketing tools and started incorporating them into their marketing campaigns to promote their products and increase brand visibility.
TV shows and movies also use filters during promotions. For instance, “What Character Are You” filter to filters with the lead’s hair and makeup are all meant as promotional content for the show. They help by tapping into the existing fandom to attract a new audience via shares.
Experience it For Yourself
According to Boston Consulting Group, by 2021, about 120 million Americans will be using AR content every month. So, if your business isn’t currently making something out of this excellent marketing opportunity, you need to up your game.
If you’re not sure how to incorporate social media marketing into your business model, allow us to step in. We, at Elemental Studio, can help you increase your reach through Online 3D product configurators. Call us today to get star