An online 3D product configurator enriches your customer experience and builds real-time engagement with any product. As an interactive tool, it displays your product in 3D and allows customers to view it from any angle.

The configurator can be used to customize colors, textures, components, and much more—so users can tailor products according to their specific needs. More importantly, it allows users to test different options and makes it easy to view the final product in a tangible form.

If you’re planning to introduce product sales configurators on your website, take a look at the excellent benefits they have to offer.

1. Increase the quality of leads

A key performance indicator for e-commerce success is the conversion rate; one way to do this is by improving the quality of leads. A 3D configurator is an excellent tool to educate your customers about product specifications and various characteristics of the configuration process.

Research shows that many users test products and try new features for an average of 30 minutes with a 3D configurator. This gets customers to stay longer on your website and try out new products.

2. Increase sales

A successfully implemented 3D configurator affects your bottom line directly. Combining AR with robust e-commerce back-office systems allows customers to make quick decisions based on direct contact, price display, and visual tools.

By configuring products and viewing price changes in real-time, customers can place orders directly without discussing options with a sales representative.


3. Reduce product returns

A 3D configurator allows users to view the product from each angle, understand different product specifications, and view products in real-time. Advanced rendering engines can help people differentiate between materials like wood, leather, and plastic.

Since customers can view the final product more closely beforehand, customer confidence is higher, and users are less likely to abandon items in the cart. Additionally, you can also expect returns to fall as the 3D configuration process is more informative and customers know exactly what they’re getting.

If you’re ready to transform your business with augmented reality, get in touch with the experts at Elementals Studio. We provide a wide range of augmented reality services, including 3D product configuration, AR mobile app development, and augmented reality application development.

Browse through our portfolio or contact us now for more information.

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