Are you looking for innovative ways to sell cars to avid car users? You’ve come to the right place! Research has shown that 40 percent of consumers say they would pay more for convenience.
Purchasing cars can be tedious for your customers with the number of dealerships they must visit to test drive their vehicles, find the right one, and experience in-person negotiations. Here’s how you can best sell cars online and what features you can cash on.
Do: Use Immersive 3D Graphics
Online static images that offer a one-dimensional view of a vehicle aren’t enough to inspire your customers’ confidence and make them feel sure they should buy a particular car.
Augmented reality can help clients feel and test-drive different cars they’re interested in, even if they’re not present in the showroom. They can change the color, model, accessories all through their smartphone devices and determine their suitability with their lifestyle and living space.
Don’t: Give Insufficient Vehicle Description
Aside from examining the images, customers will search for your vehicles’ description. It’s essential to be thorough about each car’s background, what improvements have been made, how its model, make, year different from others, what other repairs it needs, and so on.
Some terms apply on specific vehicles and not all, so advocating that a frame-off refurbishment has been made on a unibody Chevrolet Camaro will only make the buyer lose confidence in your ad.
Do: Have Realistic Expectations About the Selling Price
Irrespective of the sentimental value and emotional connection you have with your vehicles, having unrealistic expectations about the selling price won’t help at all. Overestimating your vehicle’s conditions can repel buyers from contacting you as it’ll seem like a scam.
Car enthusiasts can smell an exaggerated ad from a mile away, so make sure you’re not claiming your vehicle’s fresh off the showroom when it has worn pedals, scratched paint, or incompatible tires.
Don’t: Forget to Prep Your Vehicles
If you’re selling used cars, make sure they’re clear from any personal items, and you’ve cleaned them thoroughly. A ready-to-drive car should start without any hiccups, be fully operational and safe so that people don’t walk away after you advertise it.
This will not only create positive shopping experiences for your buyers, but they’re also more likely to recommend you to their connections if you provide them with an ideal vehicle.
Looking for VR car visualization to boost sales? Having worked with Toyota and Honda, Elementals Studio offers a 3D car configurator, online 3D product configurator, augmented reality apps, and much more, with real-time interaction and responsive AR experiences! Call us at +65 9499 3397 to configure your products in 3D and AR!