Companies use augmented reality to create customer AR filters for their brand’s Instagram visibility. It’s a free tool for users that they can enjoy limitlessly. In fact, Instagram AR filter campaigns have now become a unique branch of digital business marketing.
Recent studies indicate that the introduction of Instagram filters persuaded users to switch to Insta-stories over Snapchat. This means AR Instagram filters are accessible to over 400 million users every day, making it a great idea for businesses to strategize Instagram filter campaigns.
Here are some steps that go into creating a successful Instagram AR filter campaign.
Set Goals & Be as Creative as You Can
The most crucial step is designing a filter that’s interesting and engaging. Your branded filter’s features should appeal to your target audience, portray your brand image, and represent what your company stands for.
Be as creative as possible in order to stand out among the millions of filters that already exist on Instagram. Use your brand’s identity for your filter to make it your own. Consider creating a solid plan before launching your branded filter campaign.
Think about the goals you wish to achieve through this extraordinary social media feature. Your AR filter and effects can do a lot for you, from boosted brand awareness to increased profile visits. It’s best to map out your goals before assigning your creative team with the task of creating an interactive filter.
Create a High-Quality Experience
Instagram users love choosing filters that make their photos look high-quality. Therefore, create an advanced AR filter that persuades potential consumers to shop from your company.
If you lack the skills for creating an advanced AR Instagram filter, consider outsourcing the task to a third-party designer or Augmented Reality app developer who’ll make the final product stand out among competitors.
Make it Go Viral
An impeccable Instagram filter isn’t enough until you promote it smartly. One way to approach this is by posting stories on your own page with the filters and creating two-sided communication by reposting other people’s stories who’ve tagged you.
Another way to make your campaign go viral is to partner with leading Instagram influencers. Establish partnerships with popular Instagram influencers to escalate your Instagram visibility.
Thanks to AR tools and features, Instagram filter campaigns are an easy and highly effective way to reach a wider audience. Enhance your brand’s customer loyalty by letting us, at Elementals Studio, help you create the perfect AR filters and effects for your company. Our advanced AR masks, effects, and filters raise interest and give your clients more possibilities to share excellent interactive AR content. Connect with us today!