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The automotive industry is one of the most competitive enterprises in a country’s economy. Business owners continuously find themselves in a limitless race to stand out from competitors through better car models and service. They employ multiple strategies to market their cars to their massive audience. The 3D car configuration on company websites play a major role in how these companies stay ahead.

A car or vehicle configurator is a visual model that enables website visitors and views to customize numerous aspects of a car according to their needs. A 3D configuration system consists of an interface and multiple menu windows, through which users customize and visualize a vehicle. Every change via the menu bars has an immediate effect on the 3D car model on the screen.

From the ease of customization and a better familiarity with the product, a 3D car visualizer has many meaningful benefits. Here are some of them.

Boosted User Engagement

Most product and service-related businesses look for innovative opportunities to boost their user engagement through a method that creates a buzz.

Car configuration has gamified features that are fun to use and are artistically appealing for people interested in purchasing versatile vehicles. Consumers can use this model to test out multiple unique sequences until they find one that fits their dream car goals.

A 3D car configurator with customization features results in a unique engagement level that’s impossible to acquire merely through text and photos.

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More Conversion Rates

While everyone enjoys trying out its performance and design modifications, a 3D car visualizer is also crucial in helping consumers make informed car purchases. They find this feature practically valuable because it allows them to view the car from multiple angles, learn more about pricing differences, available upgrades, mileage, and colors.

A 3D visualizer is an interactive and helpful experience that’ll help you walk into a car showroom knowing exactly what you’re looking for, especially when showroom assistants provide insufficient information.

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Improved Operations

Apart from all the consumer-centric benefits of 3D car configuration, it also helps automotive businesses significantly. Companies can use this tool to gain valuable insights into what consumer demand looks like.

It’s particularly beneficial in the identification of the best-selling models. Frequent consumer analysis through the interface data can inform car business owners’ marketing and production decisions.

 

If you are considering introducing a 3D car visualizer for your clients, you can turn to us for help. Elementals Studio has qualified AR app developers who will deliver just the interactive experience you have in mind. Call us to get started today!

 

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