Up until only a decade ago, you might have heard of 3D technology making waves solely in the gaming and entertainment industry. Virtual reality games were all the rage, as were 3D movies because they added entertainment value by creating a truly immersive experience.

However, with more significant innovation in technology, we have witnessed the integration of these user-friendly tools for online businesses. One of the emerging trends for retail in e-commerce shows an increasing interest in investing in product configuration.

As more consumers are attracted to the idea of online shopping, businesses need to improve their e-commerce platforms to accommodate their target audiences.

Here are some of the benefits of 3D product configurators that help increase boost sales and increase conversion rates.


Helps your business stand out from your competitors

Using cutting edge technology helps you get the competitive edge you need to set yourself apart from your competition who may be lagging on the latest trend. Moreover, you get higher visibility on the platform and get greater outreach to your target audience.

Creates a more personalized shopping experience

3D product configuration allows you to cater to the shopping experience exclusively to your customers because it will enable them to get a feel for the product before purchasing it.

Being able to take the product on a “test drive” shouldn’t be exclusive to shopping in brick-and-mortar stores. Online stores can be just as intimate, and convenient, and by providing more information to the customer, they can trust the purchase more quickly.

Allows your customers to avail customized services

With 3D product configuration services, your customers can create products customized to their needs. It allows them to change the specifications of the products to suit their needs and requirements.

Not only does it increase the appeal of the product itself, but it also includes the consumer in creating a product. This involvement goes a long way in establishing loyalty to the business and brand.

This is because you were able to curate an experience for the consumer that they would otherwise be isolated from.

Elementals Studio offers some of the best 3D product configuration development services and augmented reality solutions in the market. Our 3D Car configuration, for instance, allows your shoppers to not only visualize and configure the car in real-time, but also drive the car in augmented reality and virtual reality. Talk about a unique and interactive shopping experience!

Get in touch with us today to put your business on a journey of innovation.


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