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Some years ago, photography seemed like a secure, recession-proof job. Everyone always needs photos for some reason or the other, whether to capture their lifestyle or to market a product. However, over time, this job has come under threat. Phones and camera applications have done their part in displacing many photographers, but industries still trust professionals with photography.

However, with the development of 3D product visualization technologies, industries are also turning their back on traditional photography. 3D rendering professionals are offering services of similar caliber to photographers but at much lower costs and greater speeds. Here’s how 3D product visualization is being leveraged by manufacturing businesses.

What is 3D Product Visualization?

Though 3D product visualization and rendering have very slight differences, they’re typically used interchangeably. Product rendering refers to the process of using software to generate photorealistic 2D or 3D models of products. In contrast, visualization refers to software that enables people to manipulate the orientation of 3D models so that they can be examined from every angle.

Generally, however, both terms are used to refer to the process of generating photorealistic images using a computer. 3D product visualization is generating 3D models using a computer.

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Manufacturing Uses of 3D Product Visualization

The primary use of 3D visualizations is in marketing, but that isn’t its only use. 3D rendering can be used to quickly generate photorealistic images and models of products. However, unlike photography, the product does not have to be fully manufactured before the images can be produced. For instance, if you’re producing a new piece of furniture, you only need the designs (and relevant equipment) to produce a 3D render. Besides this, 3D renders are also used to improve product descriptions and the online retail process.

Benefits of 3D Product Visualization

3D product visualization has begun supplanting photography because of its lower cost, speed, and comparable image quality. Typical photoshoots consist of expensive and cumbersome equipment, as well as setting up the photo area. Besides that, product visualization is significantly faster than professional photography. The former can take a few days, whereas the latter can take some weeks. As a result, visualization saves manufacturing industries time and money.

If you’re looking for 3D product visualization and configuration services, get in touch with us at Elementals Studio. Besides that, we also provide augmented reality application development services.

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