Recently, Instagram and other photo applications have begun experimenting with augmented reality filters. Though initially the filters were limited, the technology has settled, and Instagram has expanded its catalog of filters.

Instagram periodically releases new filters, and those filters aren’t limited to just overlaying peoples’ faces. For instance, Instagram has question-and-answer filters that are often used for comedic purposes. These filters have significant potential as a marketing tool, but not everyone knows how to leverage them. Here’s how you can use Instagram’s AR filters for marketing.

What is an AR Filter?

AR refers to tools or applications that overlay physical reality with digital information that alters or enhances your experience. You’ll typically find AR filters on photo applications, like Instagram, when you open your camera. The filter alters what your camera sees and, as a result, the phone shows you.

For instance, an Instagram filter could make your face look like a cat’s or put a hat on your head.


How Does It Improve Marketing?

Since Instagram is constantly releasing new filters, and developing filters is technologically feasible for many companies, firms can introduce filters on the application. For instance, a makeup brand can introduce a filter showing how a particular makeup product will look on a person. This can expand a product’s reach.

Social media platforms are the ideal place for businesses to engage and interact with their customers. For instance, a company could start a lottery-esque competition that involves using their filter and tagging them in stories. This will improve a firm’s relationship with its customers.

Lastly, a filter can separate your product from your competitors. Despite the viability of developing AR filters, many companies have been slow to adapt. As a result, developing a filter for your products will give you an edge over your competition. This will help develop a loyal and staunch consumer base.

Potential Uses

As mentioned in the introduction, filters aren’t limited to altering peoples’ appearances. Still, these characteristic filters are the most common on the app. Besides altering peoples’ features, there are some more filter options. You can make games, such as the question-and-answer filters popularized by Disney. Additionally, instead of altering a person’s appearance, you can add objects, such as your products, into the environment. Lastly, you can let people try on your products, such as shirts, through your filters to see how they’d look.

The marketing potential of AR filters is still relatively untapped. If you’re looking to develop your own AR application or filter, get in touch with us at Elementals Studio. Besides developing AR filters, we provide augmented reality application development services and 3D product visualizers.


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