A cursory glance at any app store will put all doubts about the dynamism of technology to rest. New applications are constantly being churned out to satiate some want or need, while extant apps are constantly updating and improving their output.

However, despite the seemingly endless development of technology, it’s not enough to overcome the laws of the market. Market saturation is a growing issue, as many developers are deriving their app ideas from other apps. Taking inspiration isn’t a bad thing per se, but it has led to a glut of faceless and interchangeable applications. Here’s how you can make your business’s application stand apart from the crowd.


Even though all those faceless apps are about as distinguishable as a set of identical twins, they do serve a purpose. Your app’s utility is its foundation, so it needs to be solid. Once you’ve developed an app that adds value to the customer’s life, you’ve got their interest. The next step is to make sure that interest doesn’t sway.

Intuitive Design and Navigation

If using your app feels like sludging through a bog, people aren’t going to give it much attention. In fact, your app could be the most useful app on the planet, and people would still look for better-designed alternatives.

Improvements in mobile technology mean people can quickly leave your application and find an alternative. If they enjoy using your app and feel comfortable navigating it, they’re less likely to look for an alternative.



To maximize your app’s reach, it should be usable across as many devices as possible. There are different devices (phones, tablets, laptops, etc.) with different orientations (landscape and portrait) across which your app should be usable. The more flexible your design, the better your app’s reputation will be.

Use Technology

Technology continues to improve at a dramatic pace and with no end in sight. So, you should keep up to date with new innovations and attempt to incorporate them into your app. For instance, if you’re an online furniture retailer, you can leverage AR (augmented reality) and 3D product visualization to improve the online shopping experience.

Apps like IKEA Place use AR to reduce the workload and uncertainty and improve the comfort of buying furniture. Other online retailers use 3D product visualization to more closely approximate the live buying process.

If you’re looking to improve your operations with an app that uses augmented reality, contact us at Elementals Studio. We provide augmented reality application development and 3D product visualization services to e-commerce and other businesses.

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