Even the thought of buying furniture elicits a mental, if not audible, groan. That’s not because furniture is in some way a bad product; in fact, people love the variety brought by new additions to their living space. However, what people don’t like is the amount of effort that goes into buying the right furniture. A typical trip will involve taking and noting down measurements, transporting and carrying a large piece of furniture, and back and knee pain.
There’s no avoiding the transportation and pains (at least, not yet), but the necessity of measurements is slowly waning thanks to augmented reality applications. Here’s what augmented reality is and how it may be the painkiller your furniture-buying trips need.
What is Augmented Reality?
Augmented reality refers to technology that alters or enhances our experience of physical reality. It’s often mistakenly supposed to be synonymous with virtual reality. Virtual reality refers to technology that creates a different reality, which we then experience.
Augmented reality doesn’t create a new reality; it simply alters our experience of actual reality.
For instance, if you’re looking at a painting through an augmented reality app, it may display additional information about the painting. However, you still see the painting.
Augmented Reality and the Furniture Business
Augmented reality applications, such as Ikea’s Place App, allow people to overlay their living spaces with prospective purchases.
For instance, if a person is buying a sofa, they can use an augmented reality app to see how that sofa would look like in their room. The app would typically let you rotate the sofa, alter its colors, etc.
This has shepherded immense changes in the furniture industry. It’s expanded the industry’s reach, as people who couldn’t visit a showroom to examine furniture can now do so from the comfort of their homes.
This comfort leads to the next change brought about by augmented reality, which is optimizing the buying process. Customers no longer need to labor with their imagination and a measuring tape around their living spaces. Instead, they can use an app to see how the furniture article will look in the room and which size is appropriate.
Lastly, maximizing customization for consumers yields instrumental data for companies. They can use said data to understand consumer preferences better and optimize their supply chain.
If you’re in the furniture industry and want to augment your sales process with an augmented reality application, contact us at Elementals Studio. We provide augmented reality application development services, so get in touch, and we’ll help optimize your sales with augmented reality.