Augmented reality (AR) refers to digital alterations or enhancements to our experiences of physical reality. For instance, if you pulled up Snapchat or Instagram and opened the camera, you’ll be greeted with a bevy of AR filters. Social media apps have creatively leveraged AR, but they’re not the only ones.
The nature of AR ensures that the only limit on its use is your creativity. As such, many retail companies have deployed AR to market their products, improve customer experience, and much more. Here are some of the most famous examples of retailers leveraging AR to benefit their customers.
IKEA Place App is one of the greatest quality-of-life additions to the furniture-buying process. Whenever you buy furniture, you typically need to slave away with a measuring tape in your home. After that, you have to transport the furniture to your home, despite your back and knees’ woes. And after all that, there’s a chance that the furniture article doesn’t fit.
IKEA’s app allows you to superimpose different pieces of furniture onto your living spaces. Additionally, you can edit the colors and designs of the furniture. As a result, you can get all the specifications of whichever piece of furniture you fancy, all from the comfort of your home.
Converse comes under Nike’s umbrella, and it’s a popular shoe brand most commonly associated with the Chuck Taylor All-Stars. The Converse Sampler App lets budding customers try out different shoes to see how they look. Simply pull your phone out, open the app, aim your camera at your foot, and voila! The app also has the option to share pictures with others to get their opinions.
L’Oreal bought and integrated its products with ModiFace, an app that overlays a customer’s face with different makeup products. In effect, it lets customers see how different makeup products will look on their faces. Other brands have followed in suit, as the idea received resounding praise from customers.
Lego made it easier for parents to buy their products for parents with the Lego Digital Box. Perhaps being influenced by the LEGO games, this is a box that you place in front of an AR screen. The screen then shows you finished constructions using the bricks in the box.
If you’re a retail business looking to leverage the limitless potential of AR technology, contact us at Elementals Studio. We provide augmented reality application development services, so get in touch to augment your retail business.