Augmented reality is a relatively new technology, but and due to rapid advancements, business owners are realizing the importance of a thoughtfully selected AR strategy.

Most augmented reality interventions utilize digital information, superimposing it on physical reality using a camera. The end goal of AR services is to drive business growth while also engaging customers.

Here are some things you need to take into consideration when devising an AR solution for your customers:

  • Current demand for AR in your industry
  • How will AR technology help you stand out?
  • The AR solutions you require and who will provide them
  • The kind of content you want to create across all digital platforms
  • The kind of physical environment your target audience is likely to interact with
  • Choosing the right technologyto develop your AR-based application

Let’s take a deeper look at the last point so you can choose between native or cross-platform AR when developing your app.

Native application development

These apps are made using a language that’s specific to a single operating system. For example, using JavaScript for Android and Objective-C for iOS.

Customized and tailormade for a specific system, they come with a range of benefits, including low-level access and system integration.

This allows developers to optimize the app to work better, improving the overall user experience. Other benefits include the fact that native apps run faster and are more compatible because they get access to all supported APIs.

They’re also safer to use because they don’t rely on third-party frameworks and it takes less time to configure them. However, they are more expensive and take more time to develop.


Cross-platform application development

These apps are coded with a wide range of programming tools and languages, including frameworks such as React Native, Flutter, Ionic and more. Some common web-based languages that are used to code these kinds of apps include HTML, JavaScript, CSS, Typescript, and more.

They allow you to develop applications for more than one platform and not limit yourself to just Android or iOS.

One of the standout benefits is that when you use a sophisticated and efficient app architecture, the time to develop a cross-platform app reduces significantly because you can reuse code.

However, one of the setbacks of this technology is that you’re at risk of having to re-write the entire codebase in case of a possible migration to another platform vendor.


Elementals Studio ensures that your business stands out among the crowd by helping you create immersive 3D content.

We specialize in real-time 3D graphics and 3D product configuration development that enhances the customer experience.

We also offer innovative and sophisticated augmented reality solutions to help you elevate your business.

To find out more about our services, feel free to contact our experts!

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