In the era of hyper-personalized products, customization is a lucrative business strategy that allows users to adapt a product or service according to their own needs. Consumer survey results by Deloitte showed that 1 in 5 consumers are willing to pay 20 percent more for products that are customized or exclusive.

With modern technologies, it has become much easier for businesses to deliver customized solutions at a record pace.  In this blog post, we’ll take a look at some customization features in e-commerce.

1. Image and Text Customization

This form of customization is quite popular in the apparel industry, where customers can personalize their clothing items with their choice of text or images. Users can play around with font, colors, and dimensions of the text, so it matches their personal style.

When it comes to images, businesses often have the option of letting users upload their own photos. Additionally, the site can also have a catalog of pre-selected artwork for users.

2. Real-time 3D Preview

Customers can view the product in 3D to gain a complete picture of the product. This feature allows users to zoom in, rotate, and interact with the product they’re viewing.


3. Augmented Reality

Augmented reality e-commerce uses a graphical overlay to display the product in the real world. Using a smartphone camera, users can place a product digitally and view it at scale. For instance, customers can use makeup filters to see what the product looks like on their face, or try out a shoe and see how it looks before purchasing it online.

4. 3D Product Configurator

3D product configurators allow users to customize and build their own products. Customers can choose from a variety of different components, colors, textures, and styles. Customers can view the final product in a tangible form and along with the associated price of their desired product.

With all these customization tools combined, e-commerce retailers can boost engagement, improve customer satisfaction, and reduce return.

If you’re looking to give your e-commerce business a much-need edge with augmented reality, the experts at Elementals Studio can help. Our extensive range of augmented reality services include 3D product configuration, AR mobile app development, and augmented reality application development.

Browse through our portfolio or contact us now for more information.

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