Post-pandemic, any retailer, anywhere in the world, would want to do one thing and one thing alone: re-build what they lost in the course of one very tumultuous year—a year that was bad for business. And if you don’t know it yet, there’s one foolproof way of creating value and cutting a name for yourself in the industry at the same time: through AR.
Augmented Reality might not be recognized as the futuristic game-changer that it is yet—but it will be soon.
The question is: are you savvy enough to try it before everyone else jumps onto the bandwagon?
Take Online Shopping to the Next Level
Even the more traditional businesses in retail that weren’t so keen on online shopping up until 2019 have now discovered and benefited from its manna—thanks to a global pandemic.
For instance, in January 2021, there were 1,827,356,698 websites operating around the world. The total number of internet users in 2021 is 4.54 billion internet users—and both these numbers are significantly greater than they used to be.
Of course, given these numbers, you can tell than internet usage around the world has grown. Online shopping in particular has had its heyday. If you have a website that allows customers to shop online, you aren’t doing anything particularly different.
Unless you bring AR into the mix.
AR: The Next Big Thing
First things first, AR lets you stand out. It brings an aura of realism and wonder to your website that few other websites can boast of. Since so few of your market rivals and competitors are doing it, you’re setting a trend—you’re standing apart.
Naturally, incorporating something as futurists and different will get you web traffic if not sales—and anyone in SEO can tell you that’s a good thing for sales in the long run.
You’re in this for the long run.
The Try-On Experience
If there’s one thing online shoppers never had the benefit of doing like they could do when they shopped physically, it was trying things on. All they had available to them was a 2D image of the thing they were supposed to buy. Sure, vague specifications could give them an idea of the size and scope of the product, but size and scope isn’t the same as the real thing, is it?
It isn’t. AR can make it so.
One of AR’s biggest achievements, especially in terms of clothing and garment businesses, is to allow customers to experience and experiment. Customers can play around with an outfit—select different colors, for instance. They’re virtually trying the products on—pun intended.
The idea that trying things on from a distance is virtually impossible is no longer a fact. It’s very much possible if you know how to incorporate AR into your business model.