Are you planning to incorporate augmented reality into your restaurant business? Great idea! Research has shown that augmented reality boosts the buyer’s confidence by providing a detailed display of products, unlike traditional pictures.
Staying up to date with the latest technology can help your food business adapt and thrive in a competitive environment. Here’s how restaurants and food businesses can integrate AR into their business model.
AR Food Menu
You can create a seamless customer experience by introducing 3D models of your dishes and menu. By using their tablets or smartphones, customers can get a digital representation of different menu items.
AR menus can efficiently inform them of the ingredients, the portion size, nutritional information they may need, and much more. If your customers are confused between two dishes, they can simply see the dishes to help them decide.
With sustainable practices on the rise, you can also market your brand as an eco-friendly business that uses virtual menus and reduces paper usage.
AR Food Apps
AR apps can eliminate any language or cultural barriers, helping you attract and connect with new customers. This is because you can customize these applications for varying languages that widen your target audience.
By including information about diet and nutrition, you can engage more with your customers. How? For one thing, it’ll allow your clients to search for food that’s in line with specific requirements like religion-based food, dietary food, gluten-free food, food for diabetics, and so on.
Social Media Advertising
Fifty-two percent of all online brands are discovered on public social feeds, so investing in social media marketing will help in marketing your restaurant business to people all over the world. Apart from social media ads, you can also put up billboards with an augmented reality feature that gives your customers a digital view of the comfortable ambiance and mouth-watering dishes available at your restaurant.
Virtual games can keep your customers busy and help them pass the time while they’re waiting for their order to be served. Your guests can be entertained during the time their order is being prepared, and you can also market brand awareness while they’re at your restaurant.
Looking for an interactive online 3D product configurator? Having worked with premium brands like Toyota and Honda, Elementals Studio offers 3D car visualizer, home AR design, augmented reality apps, and much more, with stunning photo-realistic and real-time graphics! Get in touch with us today for full-scale solutions for your business’s needs!