The importance of e-commerce in today’s retail landscape can’t be stressed enough. According to Deloitte’s 2019 Consumer Survey Report, respondents said they expected to spend 36% of their budget in-store, compared to 59% on online purchases. The report also stated that 54% of interviewees stated that they preferred online shopping experiences more.
While there’s no doubt that online channels are increasing in importance, that doesn’t mean it’s the end of traditional brick-and-mortar stores. In fact, when creating omni-channel experiences for consumers, in-store experiences still have a massive impact on purchasing decisions.
It’s no surprise then that brands are now leveraging various techniques to transform every square foot of their store so it can deliver meaningful and memorable customer experiences.
If you’re looking to take your brand’s in-store marketing to the next level, take note of these excellent strategies that are bound to transform your space.
1. Retailtainment: create a mood to buy
Retailtainment is all about using emotion, sound, ambiance, and activity to create a mood that compels the consumer to buy. Captivating layouts and in-store themes are more likely to get the customers to stay—and the longer they stay in the store, the longer they’re exposed to brand communication and messages.
Every detail from the music, lighting, scent, layout, and even the tones used by customer representatives is tailored to fit a certain image. The end objective is, of course, to create a seamless experience that makes the customer want to buy the product.
2. Diversify brand stories
In today’s fast-paced digital landscape, consumers are always looking for new ways to enjoy a brand. Reliving one experience over and over again can be disappointing—especially for younger consumers.
Keep your store looking fresh with new window displays, new collections, and product launches. Make adjustments to tell different stories about the brand and its values.
3. Adopt new technology
Choosing technology that complements your overall product offerings is a great way to reach out to your customers. You can go for something simpler, such as placing beacons at store entrances that ethically collect data and offer gift vouchers, deals, and coupons in the form of push notifications.
If you’re looking to make a stronger impact, then offering in-store customization options using 3D configuration technology and augmented reality applications is an excellent option. In Baccarat stores, for example, users can design their own signature chandeliers with 3D technology and view the final result user AR tools in real-time.
While technology can be incorporated in near-limitless ways, an understanding of your brand and its offerings should help you choose options that work best for you.
Create Memorable Experiences with Product Configuration Services
At Elementals Studio, our goal is to help your brand create powerful online shopping experiences that elevate your in-store marketing strategy. As an experienced augmented reality application development agency, we can help you incorporate AR and 3D visualization technology at multiple consumer touchpoints.