Quick to jump on the augmented reality app development train are key stakeholders and leaders in the automotive industry like Mercedes and Land Rover. This is because the innovative tool emerges as a relevant and useful solution to the present design needs in user interaction for cars.

We are progressing toward expanding our horizons when it comes to automated vehicles and futuristic design. It’s not just about optimal safety and navigation, although those are prime concerns.

There is potential for upgrading the user experience when it comes to better entertainment and greater interaction and connectivity between multiple vehicles.

Augmented reality can even elevate car interior and prove to be useful in incorporating information about the outside world to drivers. The possibilities of exploring in-car AR application are endless and are receiving greater interest in research as well.


Here are a few ways it’s being used currently:

Augmented reality dashboards

Much like the acclaimed windshield display becoming increasingly common in automobiles in the past year, augmented reality dashboards are also picking up greater appeal.

These are particularly useful in helping drivers perceive the depth and distance of objects from their vehicle. This is done by overlaying relevant information above what is visible in real time.

Greater visibility

Augmented reality can also be used to make driving safer by tackling obstructed visibility in vehicles with extended exteriors.

For example, pickup trucks and trailers require maneuvering around but with superimposed images it’s possible to make parts of the vehicle disappear.

This is especially useful when commuting on roads and areas which are trickier to navigate through and has been adopted in the 2020 GMC Sierra HD, General Motor’s premium truck which now has better towing visibility.

AR Navigation

The latest A Class Mercedes is a prime example of the applications of augmented reality in navigation by overlaying navigation instructions during a live camera viewing.

This is a more elevated navigation system since it doesn’t require the user to be able to comprehend north orientation or angles and distances.

It also provides information about names of streets and buildings and turn instructions.

At Elementals Studio, we’re a leading Unity 3D development agency and we can help you create augment reality solutions of your choice!

We also give you the opportunity to combine AR with powerful technologies like holographic & large screen interactive displays to create personalized experiences. Additionally, we also offer 3D product configuration development services.

Get in touch with us today to learn more.


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