Prior to developments in 3D visualization and rendering, architects had to rely on 2D designs to market and describe their projects. The apparent difficulty with this is clients often lack the expertise to translate the 2D design into the 3D image in the architect’s mind. Since the client can’t access the architect’s mind, and vice-versa, miscommunication is bound to follow.

Many architects heaved a sigh of relief with the development of 3D rendering programs. These applications have enabled clearer communication between architect and client, as 3D models are better approximations of the project’s end than 2D models. Here’s what you need to know about 3D architectural visualization and why it’s popular among architects.

Easy and Realistic

The main concern with 2D models was that it was difficult to explain to clients what they’re paying for. That miscommunication has constantly led to low confidence and a difficult work relationship. Besides that, making 2D models typically requires professional drafters, not architects.

3D visualization software doesn’t have a steep learning curve, so architects can draft their own models. Additionally, the models are closer approximations of the finished product than 2D models since they’re photorealistic. Lastly, 3D visualization is faster and easier than manually making 2D models. This minimizes miscommunication and the number of stakeholders in the process.



Using 3D visualization software is substantially cheaper than hiring a draftsperson to draw a 2D model. The former is also significantly faster than the latter.

Both of these improve the customer’s experience. Lower costs mean projects won’t be as expensive, which gives architects a competitive edge.

Additionally, the faster designing process means more prompt service for clients.

Problem Solving

All 3D visualizers and configurators are bound by physical and other laws. In other words, it’s impossible to construct a physically impossible with a 3D visualizer. In contrast, you can mistakenly make a model that doesn’t agree with physics when manually make a 2D model.

Additionally, architects can introduce more variables into the visualization process to test the structure. For instance, if the project is being constructed in a tornado-prone area, 3D visualizers can model their impacts. The architect can then see if the structure they’ve designed is adequate for the environment.

3D rendering and visualization are photorealistic and an all-around more efficient alternative to other modeling methods. If you need a 3D product visualizer or configurator, get in touch with us at Elementals Studio. Besides 3D visual product configurators, we also provide augmented reality application development services.

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