Competition for user attention is at an all-time high as companies race to take advantage of new strategies to share new ideas with consumers. Your website is often the first point of contact with your company that’s entirely your own. Unlike social media platforms, this space is entirely customizable and can be optimized to reach target audiences in several ways.
If you’re looking for some strategies that’ll not only attract customers but also get them to stay, you’re in the right place. Here are the top techniques that’ll make your site unique and memorable.
1. Add Creative Bios
Showcase talent by putting up creative bios about your team. Prospective clients like to know who they’re working with and the best way to paint a picture is with exciting information that shows your employees are unique.
Break away from the typical headshot and opt for more personality with the photos and descriptions you go for.
2. Keep Your Content Fresh
Update your website to include new information about your company. Showcase your best work, annual achievements, and upcoming events. If you need a more direct way to communicate with your audience, host a blog with thought pieces, and talk about industry issues and the latest developments.
3. Use 3D Product Images
If you’re maintaining an e-commerce website, a great way to make your products pop is by using 3D images. Additionally, if you’re offering customized products, you can integrate a 3D product configurator that allows users to customize and view their design in real-time on your website.
With a 360-degree view, users can zoom in, rotate, and flip products to understand the product better and, thereby, increase conversions.
4. Adjust Website Menus and Navigation
While you should strive to keep your menus and website as simple as possible, we’ve seen a trend of navigation pages being given unique titles that help companies stand out from the competition. These changes should reflect the value that your brand offers to customers. For example, if you offer educational content, the page titled “classes” can be titled “learn” instead.
Get 3D Product Configuration Services Now
If you’re looking to take your website to the next level with 3D visual product configuration, Elementals Studio can help. We can help you build a stunning website with our vast expertise in virtual reality, augmented reality, and 3D product configuration.