The consumers’ desires and needs are the biggest drivers in today’s markets. However, as technology continues to advance and trends continue to shift, those needs, and desires change as well—and brands need to keep pace with these changes to survive and thrive.
One emerging technology that has taken the world of sales and marketing by storm is Augmented Reality (AR). It has allowed brands to provide their consumers with unique experiences by tapping into their mobile devices. As more and more businesses recognize the vast potential of this technology, it’s becoming a key part of marketing strategies for an increasing number of brands. In fact, 67% of media planners and buyers want AR/VR ads in digital marketing campaigns.
If you’re considering incorporating AR into your marketing strategy, here are three effective ways of doing it.
Letting Consumers “Try Before They Buy”
Potential consumers have always preferred trying products before purchasing. This is one area where online shopping hasn’t been able to match in-store shopping. However, that’s changing.
With AR applications, potential customers can now try out different products, such as clothing, jewelry, and makeup, without needing to interact with them directly. AR allows consumers to sample dozens or even hundreds of items, which eliminates the need for businesses to maintain large physical inventories.
Augmented Assistance and Touring
AR allows businesses to add a virtual component on top of their physical products and locations. Customers can choose any product or object and they’ll have an AR experience that either provides further information about the product or delivers another type of supplemental brand/product related experience.
Let’s use Starbucks as an example.
The American brand is using AR to provide virtual tours of their coffee shops. By scanning objects within the shop, users can experience a virtual tour which conveys additional information which supplements the physical location.
AR-Enhanced Branding Materials
AR can make simple branding materials, like brochures and business cards, more immersive and engaging by adding a virtual component. For example, users can scan a business card, and it’ll pull up a video which highlights some aspect of the information being conveyed in a manner that’s more dynamic and engaging than the static text on the business card.
AR as a Component of an Indirect Marketing Strategy
The two strategies we have mentioned above can be categorized as direct tactics for increasing sales. However, AR can also be used to enrich an indirect marketing strategy. In other words, it can be used to enhance the status of the brand itself.
Creating a fun or novel AR experience can help in creating a buzz around your brand—if executed correctly. An ideal example of a brand using AR to create buzz is this Pepsi campaign.
Enhance your marketing strategy by integrating AR functionality in your business app! If you’re seeking augmented reality app development services, get in touch with us at Elementals Studio today. A leading AR app development company, we offer state-of-the-art 3D graphics ad product configurator development service.