The augmented reality market is expanding continually and is expected to reach the $70 billion mark in the next three years. Companies from a wide variety of industries are interested in investing in innovative AR technology to enhance the customer experience. One of the most prominent trends for e-commerce businesses is also greater focus on optimizing websites to incorporate AR features and make them more smart phone friendly.
Retailers are benefitting from AR in a number of ways including improving their brand recognition with gamification features that make their products more memorable. Moreover, you can allow users to take the product for a spin, by offering configurations in 3D models. You can also make more compelling advertising campaigns that redirect the user to more information online on the official website as well as coupon codes and video content.
With augmented reality allowing brands to make more personalized advertisements, let’s take a look at some examples of how to incorporate it in your marketing campaigns.
Gucci allows shoppers try shoes on before purchasing
This luxury brand is not one to lag behind the retail trend for allowing more engagement with the consumer. The AR feature on the app operates through the smart phone camera and upon pointing the camera to the feet can let users check out their collection of shoes.
This is an interactive way of letting consumers interact with the product to help them make a purchasing decision more easily. On top of this, the app also allows you to share the image on social media and messaging applications which markets the product as well.
Toyota’s app lets users learn about the product
Just last year the company created a Hybrid AR app which let their customers learn about the newest C-HR model. The app lets them learn more about the features of the vehicle such as its motor, battery and fuel tank and also learn maintenance techniques. It also provided more information about the way the car uses energy and its performance in different drive states.
Sephora’s beauty app for boosting sales
The cosmetic giant and retailer created a tool called Virtual Artist which lets users try on make-up with different products on their own face. The app first scans the face and displays different shades of lipstick, eye shadows, lashes and more on the person’s face so they can tell which suits them more. The app helped boost online sales as well as driving more traffic to the physical store because users were more curious about what the product would look in natural light.
Elementals Studio is an AR development company and augmented reality app agency that specializes in developing augmented reality for e-commerce. Find out more about our services, and get in touch with us today!