In today’s digital age, consumers have more ways and places to shop than ever before. As of 2020, there are as many as 24 million active eCommerce sites across the globe—and more are being created as you read this.
While this abundance of options is great for consumers, the increased competition in the industry has made it extremely challenging for eCommerce businesses to survive and thrive.
In order to stay relevant, they need to constantly come up with new and innovative ways of making the shopping experience pleasant and convenient so they can attract as many customers as possible.
So, what do eCommerce businesses need to do to create an online shopping experience that draws in consumers—and keeps them coming back for more?
Here are three ways eCommerce businesses can enhance their online shopping experience.
Simplify Your Customers’ Journey
Your website and mobile application are major customer touch-points. It’s important to make them as user-friendly and easily-navigable as possible, so your users can find what they’re seeking without much effort. It’s critical for your website and application to have quick loading speeds—irrespective of the devices they’re accessed from.
Furthermore, ensure that the checkout process has no loopholes, and is as smooth and streamlined as possible. Customers should be able to get what they want in a few clicks.
Prioritize Customer Support
Providing quick and efficient customer support at all times should be one of your main priorities. Remember, the modern consumer doesn’t like waiting. They demand instant solutions to their problems, at all times. According to a study conducted by McKinsey, 70% of buying experiences are based on how customers feel they’re being treated. Taking a proactive approach to responding to clients makes them feel valued and enhances your relationship with them.
Enrich Online Shopping with Augmented Reality (AR)
The modern consumer prefers a more personalized approach to retail. They want an online shopping experience that’s both convenient and immersive. When you provide an AR experience to your consumers, you allow them to interact with the products they’re choosing. In fact, research suggests that that already 41% of shoppers today expect brands to offer an AR experience.
AR is capable of integrating virtual elements into a real-life setting. By overlaying digital images, such as jewelry and clothing on top of real-world images, it can create a virtual fitting-room. Not only does this take your customer experience to a completely different level, but also helps in boosting sales and enhancing brand loyalty.
Enhance your online shopping experience by investing in augmented reality app development today. Elementals Studio is a premier provider of 3D product configurator development services and augmented reality solutions. Get in touch with us at Elementals Studio today to learn more about our services.