E-commerce trends already change rapidly, but with the onset of the pandemic, there’s been a drastic disruption in how we do business. The retail apparel industry took the biggest hit, whereas online grocery and food outlets dominated.
What are some of the other trends that are going to flourish as we navigate the post-pandemic world? Let’s find out.
A permanent shift to e-commerce
According to a report by Deloitte, the e-commerce boom in China was a result of the SARS crisis in the country in 2003. It resulted in the creation of Alibaba and other online marketplaces as a lot of people were quarantined. This behavioral shift is why the internet is so big in China.
In light of COVID-19, expectations are similar for the rest of the world, especially among some categories. This is because online shopping is convenient, carries minimal risk, can source better deals, and has a more diverse demographic range, as more elderly people are also shopping online.
Conversion optimization in e-commerce
The online marketplace is getting more competitive even if you operate in a niche market segment. In order to stand out from the competition and gain greater visibility, you need to invest in e-commerce optimization. It’s important to track your conversion rates online regularly and experiment to boost your revenues.
Personalization in e-commerce shopping
Online businesses are focusing on enhancing online experience in order to speed up the sales process, boost conversion rates, and establish stronger customer relations.
3D configurators help businesses showcase their products more easily and help customers visualize them according to their specifications and needs. This means you can distinguish yourself as a brand that doesn’t take a one-size-fits-all approach. Statistics show that 48% of consumers are more likely to pay higher prices when they have a personalized shopping experience.
Keep up with the fast changing trends in e-commerce with Elementals Studio. Our experts can help you with innovative digital solutions to help your business stand out from the crowd by helping you create immersive 3D content. We specialize in real-time 3D graphics and 3D product configuration development that enhances the customer experience and increase conversion rates significantly. We also offer innovative and sophisticated augmented reality solutions to elevate your business.