Tech giants like Apple and Facebook have embraced augmented reality massively with the latter working on improving the AR features on itsin-app camera to be able to recognize objects and animate them as well.

Augmented reality will soon seep its way into every facet of our lives and one of the industries that have used it for maximum potential is undoubtedly retail. From home improvement to beauty and fashion, various e-commerce brands have taken the lead to introducing their consumers to innovative augmented reality solutions.

And clearly it works, because statistics show that 80% online shoppers are more likely to purchase from a website with augmented reality. With predictions for most shopping to be based in e-commerce in the next decade, many retail brands have been quick to use AR based applications to improve customer engagement, product visualization and marketing strategy.

Let’s take a look at some of leading examples in retail who have used augmented reality for the proliferation of their e-commerce platform.


The prominent paint brand introduced its Dulux Visualizer app which allows you to pick and choose a color of your liking and test it out in real time within your home. It also included camera functionality which lets you save photos and videos in the app, so you can share them with someone for a second opinion.

This completely revolutionizes the way industries operate especially interior designers, renovators, or even homeowners who love to dabble in design etc.

It saves the time and energy needed to buy samples and run a swatch test on walls and lets you simply hold up a camera to test the color out.



The retail brand beloved by millions uses an AR app to make changing rooms virtual which invariably also make them less boring and dull.

You don’t have to worry about not getting the right fit because in the Dressing Room by Gap app, all you have to do is send in your measurements and you can “try on” the clothes on a mannequin before you put them in the cart.

This means you don’t have to wonder if it’s the right fitbecause you can easily visualize what it’ll look like before purchasing it.


Lowe’s Home Improvement

You can check out the entire furniture line on the Measured by Lowe’s app which also uses the phone camera to place and calibrate the furniture you want to buy within the room you’re looking to decorate. All you have to do is hold your phone camera up and it will use marker based technology to impose the piece of furniture in the area and you can decide if it fits physically and aesthetically.

Elementals Studio is an AR development company and augmented reality app agency that specializes in developing augmented reality for e-commerce. Find out more about our services, and get in touch with us today!


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