In the not-too-distant past, technologies such as Augmented Reality (AR) were mere concepts. We only saw them in movies and could only imagine the things that we could achieve with these technologies.
Fast forward to the present, AR has not only become a reality, but it’s actually blurring the boundary between what’s real and what’s computer-generated. It’s overwhelming our senses in how we perceive and experience different things.
AR is taking the world by storm—it’s everywhere.
According to a Global Market Insights report, the Augmented Reality market size is set to cross the $50 billion mark by 2024. It’s no wonder why all types of businesses today are working on some kind of augmented reality for their products or brand. Retail giants Amazon and home furnishing company IKEA are prime examples.
But stepping aside from the ‘conventional’ AR applications, can the technology be used to enhance marketing strategies? Well, the answer is a resounding ‘YES’.
Here are 3 reasons why:
Great Way to Increase Customer Engagement
The higher the effectiveness of your marketing strategy in capturing the attention of your customers, the better your customer engagement—and AR is the tool that can drive your customer engagement through the roof.
You see, the catalyst behind effective marketing strategies are just really good stories. What AR does is that it provides you the opportunity to bring the consumer into that story.
When consumers come across a product or brand providing an Augmented Reality experience, they instantly develop a ‘must be a great product/brand’ perception—regardless of whether they’re interested in purchasing the product or not. At any rate, they’ll subconsciously feel inclined to check the product out, at the very least. AR can provide people that slight ‘push’ they need to make a purchase decision.
Enhances the Online Shopping Experience
Traditionally, the biggest turnoff of online shopping has been not getting the product you actually ordered. However, AR can eliminate this road bump. It provides online shoppers the ‘try before you buy’ experience. The result: higher customer engagement, higher ROI, and skyrocketing sales. Integrating AR into your marketing strategy boosts all the positive engagement metrics of your business.
Bridges the Gap between In-store & Digital Shopping Experiences
These are digital times we’re living in. If you aren’t going digital, you aren’t going anywhere. We’ve already discussed how the online shopping experience is being influenced by AR. Well, the same principle applies to the in-store shopping experience as well.
Augmented reality allows your customers to gain a complete idea on how a product will fit their needs, which saves them from regretting their choices later. This improves customer satisfaction and enhances customer loyalty for your brand. In fact, statistics have revealed that 40% of consumers are actually willing to pay more for products they can experience through AR.
Take your marketing strategy to the next level by investing in augmented reality app development today.
Elementals Studio is a premier provider of 3d product configurator development services and augmented reality solutions. Get in touch with us at Elementals Studio today to learn more about our services.