You must have heard about augmented reality (AR) technology. It provides an interactive experience of a real-world environment.

Over the past few years, AR technology has taken some great leaps and is likely to become mainstream in the upcoming years. But wait! Did you know that you use this technology in your everyday life?

Yes, that’s correct. AR technology is not limited to fictional movies but transitioned into our everyday lives. Here are three everyday examples of augmented reality that you should know:

Face ID Authorization

Apple announced Face ID during the unveiling of the iPhone X on September 12, 2017. Ever since it has become a standard unlock option for the new iPhones.

If you have an iPhone X (or newer model), every time you unlock your face, you use AR. Face ID is a convenient and quickest way to unlock your phone.

Instead of using your fingerprint or typing passcodes, you can simply scan your face. The facial recognition software also allows you to authorize payments and access password-protected applications.

Many modern Android phones also come with facial recognition technology; they don’t offer the accuracy and protection that Apple does but they still count.

Video Conferencing

As the facial recognition software within camera hardware has gotten more sophisticated, Augmented Reality has paved its way in video conferencing platforms.

Facebook, Instagram, and Snapchat are some of the popular applications that use augmented reality. Every time you take a dog filter selfie, you use AR.

Apple has also introduced iPhone Facetime Memoji that allows users to add different effects in real-time—also a prime everyday example of AR.

Using augmented reality technology, users change faces, swap backgrounds, and manipulate surroundings in the screen with a tap of a button.



Virtual tours

Virtual tours have become very popular in the e-commerce industry. Whether you’re shopping for furniture or searching properties online, you’re likely to encounter virtual tours.

Augmented reality applications power these tours. For instance, IKEA Place lets you virtually place true-to-scale 3D models in your very own space.

Also, companies arranging open house campaigns use virtual tours to allow prospective buyers to have a good look at the property without paying an actual visit.

In fact, the popularity and demand for virtual tours rose significantly over the past few months due to social distancing rules enacted due to the COVID-19 pandemic.

Final words

The fact that tech giants like Apple and Google continue to leverage augmented reality in their applications speaks volumes of its potential in the consumer market.

Using AR technology, you can create immersive applications and marketing campaigns to attract users’ attention and improve the bottom line of your business.

If you’re looking to incorporate augmented reality into your business, get in touch with us today. At Elementals Studio, we offer expert augmented reality application development services at competitive rates. Our experts can also combine AR with other powerful technologies to create immersive solutions for your business. Call +65 9499 3397 to get started.

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