The automotive industry has been one of the leading industries to jump on the augmented reality bandwagon. Three main areas can give the automotive retail industry a competitive edge, provided they use augmented reality solutions.

1. Creates better customer awareness

Augmented reality is a tool that can enhance learning and improve the way we learn about products online. It can help car dealerships overlay technical information in real-time and create more engagement as opposed to using other channels like information technology.

2. Improving customer experience with AR product visualization

Augmented reality allows retailers to create an experience with the products online, where they can test the product in real-time. It also lets customers try out various specifications and configure different models as well. This elevates the way customers interact with cars before a purchasing decision and can also increase conversion rates.

3. Changing the way you sell cars

With more information available online, customers can make their purchases more easily. This means retail takes a turn to a more customer-centric approach, focusing more on adapting to consumer behavior.


Here are some of the benefits of using augmented reality solutions in the automotive industry.

Take the car out with limited risks

You don’t have to take the car out for a drive anymore because companies like Volkswagen and Audi are launching apps that can let you test drive without being present in the car.

This means putting the car at a lesser liability but still being able to experience the real world with the car from the comfort of your own home.

Service vehicles more easily

With vehicles becoming more complex, service support staff can use these tools to assist in assembling parts and finding the right configuration. They can see car parts virtually and in three-dimensional ways to find out how they feature and function.

Take part in vehicle design

With AR technology, automotive companies can include customers in the design phase of the car as well. This creates better brand loyalty for the company as well.


Elementals Studio is an augmented reality application development agency geared towards making sure your business stands out from the crowd by helping you create immersive 3D content. We specialize in real time 3D graphics and 3D product configuration development that enhances the customer experience and AR app development. Check out some of our previous work here.

To find out more about our 3D configuration services, feel free to contact our experts!


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