Massive improvement of the online infrastructure and the widespread availability of smart phones are just two of the reasons behind the proliferation of the e-commerce market across the world. In fact, experts predict that by 2040, 95% of the purchases made will be online and current e-commerce platforms will rise from 24 million and above.
Moreover, the number of digital buyers are steadily increasing as well, and have crossed the 2 billion mark this year alone. Some of the reasons for this impressive surge are the convenience of online shopping and the cost-effectiveness of it allowing at least a quarter of the world’s population to adapt.
With faster internet and more affordable smartphones, almost everyone has access to the online market hence contributing to the steady growth of the retail market online. However, with more intense competition online and changing consumer habits, it’s important to keep up with the trends of the industry.
Here are the top e-commerce trends for 2020.
Augmented reality continues to be a priority for online shoppers
One of the concerns with online shoppers was that purchasing products that they’d never used before online always came with the risk of not being able to see or interact with the product carefully. With augmented reality and 3D product configuration, companies are making it easier for their consumers to visualize the product and get a feel for it which gives them the confidence to purchase it.
More accurate product recommendations using artificial intelligence
One of the drawbacks for most businesses on an e-commerce platform is the inability to learn more about their target audience and recommend products accordingly. Many businesses are turning to AI to recommend and assist online shoppers with personalized guidance.
A leading example is Natori, a fashion brand, using AI to adjust their budget for digital ads which resulted in a staggering 76% growth in their revenue via social media. Personalizing the online shopping experience using technology like AR and AI is integral to making the customer feel seen. It also helps to reduce the number of returns on a product as well.
Payment options will grow
Online consumers need better and more variety in payment options for example if they’re shopping overseas, do they have the option to use a local payment provider? E-commerce businesses need to venture into more seamless check out procedures with more diverse financing options such as PayPal and Apple pay to make it more convenient for customers.
Elementals Studio is an AR development company and augmented reality app agency that specializes in developing augmented reality for e-commerce. Find out more about our services, and get in touch with us today!